Pure Creative Addiction

We love a creative addict like ourselves. And we love the alternative perspective of Sydney based photographer onethreeone.

onethreeone was established in January 2013 as a medium to share a right of creative expression with likeminded individuals. With an attitude of simplicity in approach, this work strives to challenge perspectives, to get amongst the moment and to test the boundaries of traditional theory.

As onethreeone photographer, Stuart Hughes puts it:

'Shoot it as you see it. Surprise yourself. Don’t get caught up on the technicalities or theory and simply get stuck in like the proverbial dog with a bone. I take pictures because I enjoy it. I strive for personal perfection in every shot without the need to be rewarded for it. I am by design my own worst critic.'

A man after our own heart. Stuart doesn't care that he's an amateur. in fact he embraces it. To be an amateur is often met with negative connotations. a notion he would like to challenge. To be described in this way simply means to do something for the love of it without thought for fame, prestige or reward.

So what's the onethreeone style? 'I’d never suggest I have a defined style,' says Stuart. 'If I do, it’s more by luck than judgment. I always shoot raw and try not to over process. Keep it simple and appreciate the experience for what it is. If I had to pick I’d always shoot 35mm monochrome. It doesn’t get purer than that.'

If you like what you see, don’t be shy. Take a look at the onethreeone web gallery.

Stuart's sentiments are sure to touch the creative obsessive in all of us. 'I’m presenting my images to simply fuel my increasing addiction to this past-time, not to become the next Robert Capa. I’m happy as a pig in muck salivating over my next superfast f1.4 prime.'



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